200 → 723K subs · Roger Wakefield
With Roger Wakefield, co-founder of Niche King

Become the King or Queen of YourYouTube Niche

Roger Wakefield grew from 200 to 723,000 subscribers owning one niche on YouTube. We decode the 500 videos already winning in YOUR niche and hand you everything to own it: the AI tools, the strategy, weekly live coaching with Jeremy and Roger, the courses, and a creator community. Way more than a tool, all for $97 a month.

Free, no card required. Or see the plans →
Our students have
50+ billion views
723K
Roger’s Subscribers
153M+
Roger’s Views
50B+
Views By Our Creators
Works for any niche
Roger picked plumbing. Whatever yours is, we can decode it.
PlumbingReal EstateFitnessPersonal FinanceCookingSkincareParentingGamingTattoo ArtComedyHikingPhotographyWoodworkingPest ControlLocal SEOPersonal Injury LawBeekeepingCoffeeGolfNursingTravelHome RenovationDog TrainingGardeningInvestingMusic ProductionPlumbingReal EstateFitnessPersonal FinanceCookingSkincareParentingGamingTattoo ArtComedyHikingPhotographyWoodworkingPest ControlLocal SEOPersonal Injury LawBeekeepingCoffeeGolfNursingTravelHome RenovationDog TrainingGardeningInvestingMusic Production
Bare AI vs AI + Niche King

Not All AI Is Created Equal

Generic AI gives generic advice because it has never seen your niche. Load Niche King in and the same AI gets 4,500% more niche-specific, built on the real data of what actually wins in YOUR category.

Built for creators
AI + Niche King
ChatGPT
Claude
Gemini
Knows what is already winning in YOUR niche
Decodes the top 500 videos in your category
Finds and locks your niche from real data
Gives proven titles, thumbnails, and hooks
Tells you exactly what to make next
Gets smarter every time your niche is decoded
4,500%
Smarter on your niche
The same AI, measured against itself with and without Niche King loaded in.
See the proof →
Join Now →
Niche King members

Our students have over 50 billion organic views.

Roger Wakefield
200 → 723K subs · 153M views
Austin Armstrong
5K → 642K subs · 71M views
Gideon
Michelle
How the decode works

Never Guess Again.
About Anything.

Four labs take you from “I have no idea what to post” to a data-backed plan for every video you will ever make.

1Niche LabNiche Lab: Find your niche

Find your niche

We find the one niche you can actually own and prove it against real YouTube data. The same decision that took Roger from 200 to 723K.

Your 1-line identity
2Keyword LabKeyword Lab: Lock your topics

Lock your topics

We narrow it to the handful of keywords your audience is really searching, so every video you make has a reason to exist.

4 proven keywords
3Decode LabDecode Lab: Decode the top 500

Decode the top 500

We reverse-engineer the 500 videos already winning in your niche, titles, thumbnails, hooks, scripts, structure, and pull the exact patterns that print views.

The winning patterns
4AI ToolsAI Tools: Get your playbook

Get your playbook

Every upload handed to you: what to make, titles, thumbnails, scripts, descriptions, even editing, loaded into the AI you already use.

A plan for every upload
Join Now →
Built by creators who did it

Run by 2 of the best YouTube coaches on the planet.

Jeremy Vest and Roger Wakefield, Niche King co-founders
Co-Founder · The Proof
Roger Wakefield
Plumbing · 723K subs · 153M+ views

Proof that niching down wins.

The most famous plumber in the world. Roger picked the narrowest possible niche on YouTube, refused to broaden it, and grew from 200 to 723,000 subscribers and 153+ million views, building a 7-figure trades business off the back of it. He co-founded Niche King and owns 20% of it. The niche-down playbook the system teaches is the same one Roger lived, so you get it from the inside, not the theory.

Founder
Jeremy Vest
19 years coaching YouTube · 50B+ views generated

The YouTube coaches' coach.

Nineteen years coaching YouTube. 50+ billion views generated across the channels he has helped build, advise, and grow, with hundreds of silver play buttons earned by his clients. The Niche King framework, the AI tools, and the decoded patterns all came out of that work. Jeremy was Roger's first YouTube coach, and he built Niche King so creators do not have to spend years figuring out their niche and their content system alone.

Proof

Real creators who became the King or Queen of their niche.

Different niches, different business models, same pattern Roger ran: own a category and compound on YouTube.

Roger Wakefield
Roger Wakefield
720k Subs
"People that listen and do what Jeremy says, can't help but grow."

"Jeremy Vest has done so many things for me and my YouTube channel. Everything from how to start to how to really grow."

Pest Badger
Pest Badger
150k Subs
Became the King of pest control content on YouTube.

Scaled from 30,000 to over 150,000 subscribers. Redefined pest control content by focusing on education.

Sterling Sky
Sterling Sky
112k Subs
The Queen of Local SEO.

Grew from 100 subscribers to over 112,000 by owning Local SEO on YouTube.

Austin Armstrong
Austin Armstrong
642k Subs
The uncontested King of AI content.

Scaled from 5,000 to over 600,000 subscribers in under one year.

Joe Scott
Joe Scott
2.4m Subs
King of science storytelling on YouTube.

Built a category-defining science channel known for structure, depth, and loyalty.

Lawn Care Life
Lawn Care Life
173k Subs
King of lawn care weed control on YouTube.

Built authority in one of the most competitive trade niches.

Devin / Braille
Devin / Braille
5.7m Subs
A unique ability that no one else has.

There is no one else who understands what grabs a potential viewer's attention like Jeremy does. He drills down to the exact element needed to take a video from HO HUM to viral potential.

vidIQ
vidIQ
2.3m Subs
The strategist creator-tools companies turn to.

Jeremy's frameworks shaped how we teach creators to think about niche, positioning, and audience.

Real channel analytics

Receipts from real Niche King creators.

Live YouTube Studio screenshots, not before/afters, not stock numbers. The same dashboards these creators see every morning, starting with Roger.

Roger Wakefield Plumbing Education YouTube Studio analytics
Plumbing
Roger Wakefield Plumbing Education
1.4M views in 28 days · 723K subs
Pest Badger YouTube Studio analytics
Pest Control
Pest Badger
1M+ views in 28 days · 152K subs
Sterling Sky YouTube Studio analytics
Local SEO
Sterling Sky
113K subs · publishing more = 27% more views than usual
Nick Spetsas YouTube Studio analytics
Personal Injury Law
Nick Spetsas
193K views in 28 days
RustyBrick (Barry Schwartz) YouTube Studio analytics
SEO News
RustyBrick (Barry Schwartz)
412K subs · 18+ years owning his niche
Charles Buist YouTube Studio analytics
Personal Injury Law
Charles Buist
64K views in 28 days · channel growth spike
Screenshots are from creators who have worked directly with Jeremy and Roger. Estimated revenue values are blurred to respect each creator's privacy. Views, watch hours, and subscriber numbers are unedited.
More than software

A room of creators, with both of us in it.

The tools decode your niche. The community keeps you in the game. Live training with Jeremy and Roger, and a private creator community, both come with your membership.

👥

A private creator community

A room of creators all working to own a niche, not a feed of strangers. Share what is working, get eyes on your channel, and stop building alone.

🎥

Live training with Jeremy and Roger

Regular live sessions and trainings inside the membership. Bring your channel, your niche, your stuck point, and work it out in real time with the two coaches.

Join Now →
What you get

Everything inside your membership

One membership, the whole system. Here is everything you unlock the day you join.

The Niche Decode
The top 500 videos in your niche reverse-engineered into reusable patterns (titles, thumbnails, hooks, scripts).
12 AI Tools
Titles, thumbnails, scripts, descriptions, hooks, CTAs, channel optimization, reoptimize, podcast prep, newsletter, clips, community posts.
Runs Inside Your AI
Loads into Claude, ChatGPT, Cursor, and Windsurf so the AI you already use gets 4,500% smarter at YouTube.
Weekly Live Training
Live training and coaching every week with Jeremy and Roger to keep you moving.
Course Library
A full course library to learn the system at your own pace.
Private Creator Community
A private community of creators building alongside you.
Your Decode Strategy
A plan for exactly what to make next, built from your niche.
Join Now →
The math

One membership replaces your whole stack.

Most creators cobble together a research tool, an AI editor, a strategist, and a community, and pay hundreds of dollars a month for the pile. Niche King is all of it in one place, with Jeremy and Roger in the room.

A keyword & research tool
Usually a separate monthly subscription
An AI editor + content tools
Usually its own monthly subscription
A YouTube strategist
Usually hundreds of dollars a month
A creator community
Usually a paid membership of its own
All of it
$97/mo
The decode, all 12 AI tools, training, and the community.
Join Now →
Pricing
50% off for now. The price goes back up soon.

Choose Your Plan

Free Niche Finder

Find your niche in minutes, free, and see exactly what you could own.

$0
Free forever · no card required
  • Your 1-sentence niche identityINCLUDED
  • The 4 keywords your audience searchesINCLUDED
  • The 5 video formats winning in your nicheINCLUDED
  • No credit card required
Start Free →

Niche King

Everything. Decode your niche, generate every video, and grow with Jeremy and Roger.

$97/mo
Billed monthly, cancel anytime
  • We decode the top 500 videos in your nicheINCLUDED
  • All 12 AI tools (titles, thumbnails, scripts, descriptions, hooks)UNLIMITED
  • Loads into Claude, ChatGPT, the AI you already useUNLIMITED
  • Weekly live coaching with Jeremy and RogerLIVE
  • Private creator communityINCLUDED
  • 30-day money-back guarantee
Join Now →
Save 50%

Niche King Annual

Everything. Decode your niche, generate every video, and grow with Jeremy and Roger.

$97$48.50/mo
$582 billed once. Save 50% ($582 a year). No auto-renew.50% Off
  • We decode the top 500 videos in your nicheINCLUDED
  • All 12 AI tools (titles, thumbnails, scripts, descriptions, hooks)UNLIMITED
  • Loads into Claude, ChatGPT, the AI you already useUNLIMITED
  • Weekly live coaching with Jeremy and RogerLIVE
  • Private creator communityINCLUDED
  • 30-day money-back guarantee
Join Now →
30-Day Money-Back Guarantee. Get a clearer niche in 30 days or your money back.
Trusted by 2k+ creators · 50B+ views
Two paths

30 Days From Now...

You are going to spend the next 30 days either way. Pick where they take you.

😣Without Niche King
  • Still hitting publish and hoping the algorithm notices.
  • Guessing what to make while your uploads stall out.
  • Burning a whole weekend on a video that flops.
  • Watching someone else own the niche you wanted.
  • Half-convinced YouTube just is not going to work for you.
🚀With Niche King
  • Posting with a plan. You know why each video will work.
  • Your niche locked and the top 500 videos in it decoded.
  • Titles, thumbnails, and scripts handed to you every upload.
  • Owning a category the way Roger owns plumbing.
  • Subscribers climbing while the data compounds every week.
Join Now →
Questions

Common questions.

Still have a question? Try the free niche finder, it answers most of them in about 15 minutes, no card required.

How much does it cost?+

One membership. $97/mo, billed monthly and cancel anytime, or $582 for the year (a flat 50% off, that works out to $48.50/mo) billed once with no auto-renew. Everything is included at either price, and both are backed by the 30-day money-back guarantee. You can also start free at nicheking.video/niche-lab before you join.

What is the Niche King Guarantee?+

If you do not have a clearer niche than you have ever had within 30 days of joining, full refund. No questions. You complete the AI Niche Coach onboarding, run research on your channel, and review your strategy report. If at day 30 you do not feel sharper about your category, we send the money back.

Is Roger really involved?+

Yes. Roger Wakefield is co-founder and 20% owner of Niche King. He grew his own channel from 200 to 723,000 subscribers by owning one niche, so the niche-down playbook the system teaches is the one he actually lived. He helps shape the product and shows up for the community.

Can I pay monthly instead of annually?+

Yes. The membership is $97/mo, or $582 for the year which works out to $48.50/mo, a flat 50% off. The annual is billed once and never auto-renews; monthly bills each month and you can cancel anytime. Same membership either way, everything is included.

Can I cancel anytime?+

Yes. Cancel any time before your renewal and you keep access through the end of the term you paid for. The 30-day money-back guarantee applies for a full refund if you do not have a clearer niche than you have ever had within 30 days of joining. The annual option is a single one-time charge that never auto-renews.

Is this for me if I am just starting?+

It works for creators willing to niche down. Current members range from brand-new channels to several million subscribers. Roger started at 200 subscribers. Size is not the gate, willingness to own a category is. If you do not have a niche locked yet, start free at nicheking.video/niche-lab, build your profile in about 15 minutes, then upgrade when you are ready to decode.

What if my niche is small or weird?+

Small and weird is the point. Roger picked the narrowest possible niche (plumbing), refused to broaden it, and built the largest plumbing channel in the world. The system is built to find the wedge nobody else owns. A niche of 100K serious viewers beats a niche of 10M casual viewers for almost every business model.

What is included in the membership?+

Everything, one price. We decode the top 500 videos winning in your niche, you get all 12 AI tools (titles, thumbnails, scripts, descriptions, hooks, CTAs, and more), it loads into Claude, ChatGPT, Cursor, and Windsurf so your AI gets 4,500% smarter at YouTube, weekly live training and coaching with Jeremy and Roger, a private creator community, the full course library, your strategy report, and a content calendar. Nothing is held back behind a higher tier.

Jeremy Vest
Roger Wakefield

Become the King or Queen of yourYOUTUBE NICHE

Roger went from 200 to 723,000 subscribers owning one niche. You can keep guessing, or you can run the same system. For $97/mo, or $582 once for the year, we decode the top 500 videos winning in your category, run all 12 AI tools on your data, and sync the whole system into the AI you already use, with Jeremy and Roger coaching you live every week.

Join Now · $97/mo →

30-day guarantee · Clearer niche or your money back · Cancel anytime