Real Results · Roger Wakefield
Trusted by 2k+ creators

The Only AI Tool to Find &Decode Your Niche

We decode the 500 videos already winning in your exact niche, then hand you the playbook: what to make, your titles, thumbnails, scripts, descriptions, storytelling, even your editing. Stop guessing. Start decoding.

Free, no card required. Or see the plans →
Our students have
50+ billion views
Works for any niche
If people watch it on YouTube, we can decode it.
PlumbingReal EstateFitnessPersonal FinanceCookingSkincareParentingGamingTattoo ArtComedyHikingPhotographyWoodworkingPest ControlLocal SEOPersonal Injury LawBeekeepingCoffeeGolfNursingTravelHome RenovationDog TrainingGardeningInvestingMusic ProductionPlumbingReal EstateFitnessPersonal FinanceCookingSkincareParentingGamingTattoo ArtComedyHikingPhotographyWoodworkingPest ControlLocal SEOPersonal Injury LawBeekeepingCoffeeGolfNursingTravelHome RenovationDog TrainingGardeningInvestingMusic Production
Bare AI vs AI + Niche King

Not All AI Is Created Equal

Generic AI gives generic advice because it has never seen your niche. Load Niche King in and the same AI gets 4,500% more niche-specific, built on the real data of what actually wins in YOUR category.

Built for creators
AI + Niche King
ChatGPT
Claude
Gemini
Knows what is already winning in YOUR niche
Decodes the top 500 videos in your category
Finds and locks your niche from real data
Gives proven titles, thumbnails, and hooks
Tells you exactly what to make next
Gets smarter every time your niche is decoded
4,500%
Smarter on your niche
The same AI, measured against itself with and without Niche King loaded in.
See the proof →
Get Started →
Decoder customers

Our Students have over 50 billion organic views.

Roger Wakefield
200 → 723K subs · 153M views
Austin Armstrong
5K → 642K subs · 71M views
Gideon
Michelle
How the decode works

Never Guess Again.
About Anything.

Four labs take you from “I have no idea what to post” to a data-backed plan for every video you will ever make.

1Niche LabNiche Lab: Find your niche

Find your niche

We find the one niche you can actually own and prove it against real YouTube data. No more guessing who you are.

Your 1-line identity
2Keyword LabKeyword Lab: Lock your topics

Lock your topics

We narrow it to the handful of keywords your audience is really searching, so every video you make has a reason to exist.

4 proven keywords
3Decode LabDecode Lab: Decode the top 500

Decode the top 500

We reverse-engineer the 500 videos already winning in your niche, titles, thumbnails, hooks, scripts, structure, and pull the exact patterns that print views.

The winning patterns
4AI ToolsAI Tools: Get your playbook

Get your playbook

Every upload handed to you: what to make, titles, thumbnails, scripts, descriptions, even editing, loaded into the AI you already use.

A plan for every upload
Get Started →
Built by creators who did it

Run by 2 of the best YouTube coaches on the planet.

Jeremy Vest and Roger Wakefield, Niche King co-founders
Founder
Jeremy Vest
19 years inside YouTube · 50B+ views generated

The YouTube coaches' coach.

Nineteen years inside YouTube. 50+ billion views generated across the channels he has helped build, advise, and grow. The Niche King framework, the AI tools, and the decoded patterns that power the Decoder all came out of that work. Jeremy built the Decoder so creators do not have to spend years figuring out their niche, their patterns, and their content system alone.

Co-Founder
Roger Wakefield
Plumbing · 721K subs · 150M+ views

Proof that niching down wins.

Texas Master Plumber since 2001. Picked the narrowest possible niche on YouTube (plumbing), refused to broaden it, and built the largest plumbing channel in the world: 721K subscribers, 150+ million views in eleven years. Jeremy was his first YouTube coach, and the niche-down playbook the Decoder teaches is the same one Roger lived. He co-founded Niche King and brings the working-creator perspective to every product decision the Decoder is built on.

Proof

Real channels. Real businesses. Real results.

Eight creators who have worked with Jeremy. Different niches, different business models, same pattern, own a category, compound on YouTube.

Roger Wakefield

Roger Wakefield

600k Subs

"Jeremy Vest has done so many things for me and my YouTube channel. Everything from how to start to how to really grow." "People that listen and do what Jeremy says, can't help but grow."

Pest Badger

Pest Badger

150k Subs

Scaled from 30,000 to over 150,000 subscribers. Redefined pest control content by focusing on education. Became the King of pest control content on YouTube.

Sterling Sky

Sterling Sky

112k Subs

Grew from 100 subscribers to over 112,000 by owning Local SEO on YouTube. The Queen of Local SEO.

Austin Armstrong

Austin Armstrong

642k Subs

Scaled from 5,000 to over 600,000 subscribers in under one year. The uncontested King of AI content.

Joe Scott

Joe Scott

2.4m Subs

Built a category-defining science channel known for structure, depth, and loyalty. King of science storytelling on YouTube.

Lawn Care Life

Lawn Care Life

173k Subs

Built authority in one of the most competitive trade niches. King of lawn care weed control on YouTube.

Devin / Braille

Devin / Braille

5.7m Subs

There is no one else who understands what grabs a potential viewer's attention like Jeremy does. He drills down to the exact element needed to take a video from HO HUM to viral potential. A unique ability that no one else has.

vidIQ

vidIQ

2.3m Subs

Jeremy's frameworks shaped how we teach creators to think about niche, positioning, and audience. The strategist creator-tools companies turn to.

Real channel analytics

Receipts from real Niche King creators.

Live YouTube Studio screenshots, not before/afters, not stock numbers. The same dashboards these creators see every morning.

Roger Wakefield Plumbing Education YouTube Studio analytics
Plumbing
Roger Wakefield Plumbing Education
1.4M views in 28 days · 720K subs
Pest Badger YouTube Studio analytics
Pest Control
Pest Badger
1M+ views in 28 days · 152K subs
Sterling Sky YouTube Studio analytics
Local SEO
Sterling Sky
113K subs · publishing more = 27% more views than usual
Nick Spetsas YouTube Studio analytics
Personal Injury Law
Nick Spetsas
193K views in 28 days
RustyBrick (Barry Schwartz) YouTube Studio analytics
SEO News
RustyBrick (Barry Schwartz)
412K subs · 18+ years owning his niche
Charles Buist YouTube Studio analytics
Personal Injury Law
Charles Buist
64K views in 28 days · channel growth spike
Screenshots are from creators who have worked directly with Jeremy. Estimated revenue values are blurred to respect each creator's privacy. Views, watch hours, and subscriber numbers are unedited.
Pricing

Choose Your Plan

Free Niche Finder

Find your niche in minutes, free, and see exactly what you could own.

$0
Free forever · no card required
  • Your 1-sentence niche identityINCLUDED
  • The 4 keywords your audience searchesINCLUDED
  • The 5 video formats winning in your nicheINCLUDED
  • No credit card required
Start Free →
Most Popular

Pro

Decode your niche and never guess again. The full Niche Decoder.

$97$37/mo
Billed annually ($444/yr) · save $720
  • Everything in Free
  • We decode the top 500 videos in your nicheINCLUDED
  • Titles, thumbnails, scripts, descriptions, hooksUNLIMITED
  • Storytelling + editing playbooksINCLUDED
  • Loads into Claude and the AI tools you useUNLIMITED
  • 30-day money-back guarantee
Get Started →

Mastermind

Everything in Pro, plus live coaching to grow faster with Jeremy.

$197$97/mo
$1,164 once · no auto-renew · save $1,200
  • We decode the top 500 videos in your nicheINCLUDED
  • Titles, thumbnails, scripts, descriptions, hooksUNLIMITED
  • Storytelling + editing playbooksINCLUDED
  • Loads into Claude and the AI tools you useUNLIMITED
  • Live group coaching calls every weekLIVE
  • Hot-seat audits of your channelLIVE
  • Private creator communityINCLUDED
  • Direct access for your questionsINCLUDED
Join the Mastermind →
30-Day Money-Back Guarantee. Get a clearer niche in 30 days or your money back.
Trusted by 2k+ creators · 50B+ views
The Mastermind

Want Jeremy in your corner?

Everything in Pro, plus live coaching to grow faster. We decode your niche together, audit your channel on hot seats, and you get direct access when you are stuck.

$97/mo$1,164 once · no auto-renew
or $197/mo, cancel anytime
What you get
  • Everything in Pro, the full Niche Decoder
  • Live group coaching calls every week
  • Hot-seat audits of your channel
  • Private creator community
  • Direct access to Jeremy for your questions
Two paths

30 Days From Now...

You are going to spend the next 30 days either way. Pick where they take you.

😣Without Niche King
  • Still hitting publish and hoping the algorithm notices.
  • Guessing what to make while your uploads stall out.
  • Burning a whole weekend on a video that flops.
  • Watching someone else own the niche you wanted.
  • Half-convinced YouTube just is not going to work for you.
🚀With Niche King
  • Posting with a plan. You know why each video will work.
  • Your niche locked and the top 500 videos in it decoded.
  • Titles, thumbnails, and scripts handed to you every upload.
  • Owning a category instead of chasing random trends.
  • Subscribers climbing while the data compounds every week.
Get Started →
Questions

Common questions.

Still have a question? Try the free niche finder, it answers most of them in about 15 minutes, no card required.

How much does it cost?+

Two plans. Pro, the full Niche Decoder, is $97/mo or $444/year (that works out to $37/mo). Mastermind is everything in Pro plus live weekly coaching with Jeremy, at $197/mo or $1,164 once for a full year (no auto-renew). Every plan is backed by the 30-day money-back guarantee.

What is the Niche King Guarantee?+

If you do not have a clearer niche than you have ever had within 30 days of joining, full refund. No questions. You complete the AI Niche Coach onboarding, run research on your channel, and review your strategy report. If at day 30 you do not feel sharper about your category, we send the money back.

Can I pay monthly instead of annually?+

Yes. Pro is $97/mo or $444/year ($37/mo, the better deal). Mastermind is $197/mo or $1,164 once for the year. Monthly is lower commitment and you can cancel anytime; annual saves you the most. Same product either way.

Can I cancel anytime?+

Yes. Cancel any time before your renewal and you keep access through the end of the term you paid for. The 30-day money-back guarantee applies for a full refund if you do not have a clearer niche than you have ever had within 30 days of joining.

Is this for me if I am just starting?+

It works for creators willing to niche down. Current users range from 1K to several million subscribers. Size is not the gate, willingness to own a category is. If you do not have a niche locked yet, start free at nicheking.video/niche-lab, build your profile in about 15 minutes, then upgrade when you are ready to decode.

How many channels does it cover?+

Up to 10 channels under one membership, on both Pro and Mastermind. Solo creators with multiple channels and small teams managing several brands both fit. Most members run 1 to 3 channels at a time.

What if my niche is small or weird?+

Small and weird is the point. The system is built to find the wedge nobody else owns. We have members in pest control, plumbing, local SEO, personal injury law, and a dozen other niches that "feel too small." A niche of 100K serious viewers beats a niche of 10M casual viewers for almost every business model.

What exactly is included?+

Both plans include the full system: your AI niche unlock and strategy report, top-500-video research on your category, decoded patterns from the highest performers (titles, hooks, scripts, thumbnails), all 12 AI tools that build your content from those patterns, MCP integrations so the same tools run inside Claude / Cursor / Windsurf / ChatGPT, a content calendar, and the private member community. Mastermind adds live weekly coaching, hot-seat audits of your channel, and direct access to Jeremy.

What is the difference between Pro and Mastermind?+

Pro is the data + AI system: your niche unlock, the top 500 videos in your category decoded into reusable patterns, and the AI tools that build every video from those patterns. Mastermind is everything in Pro plus the human layer: live group coaching every week, hot-seat audits of your channel, and direct access to Jeremy when you are stuck. Start with Pro, add Mastermind when you want coaching on top of the system.

Open enrollment · Join any time

Become the King or Queen of yourYOUTUBE NICHE

You can keep guessing. Or you can stop. For $97/mo, or $444 a year, we unlock your niche, decode the top 500 videos winning in your category into reusable patterns, run all 12 AI tools on your data, and sync the whole system into the AI you already use. Want Jeremy coaching you through it? That is the Mastermind.

Unlock My Niche → →

Secure Stripe checkout · cancel any time before renewal