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'Rainbow wave': How LGBTQ+ politicians broke barriers in midterm election

'Rainbow wave': How LGBTQ+ politicians broke barriers in midterm election

Click On Detroit | Local 4 | WDIVGrade F· gay politicians

Here is exactly what makes this video win, decoded into reusable templates you can apply to your own niche: the title formula, the thumbnail recipe, the hook, the script structure, and the description pattern.

Title
Branded Term + Outcome + Context

79 chars · no number · trigger: pride

Title verbatim
"'Rainbow wave': How LGBTQ+ politicians broke barriers in midterm election"
Thumbnail

subject center · emotion: none · face small · complementary · palette: Institutional beige/cream walls, blue structural beams, red-white-blue patriotic bunting, fluorescent white lighting. Cool institutional tones with warm accent of patriotic colors. High contrast between warm bunting and cool architectural elements.

On-thumbnail text
"None. The thumbnail relies entirely on visual context."
Hook
Bold claim

device: stakes

First 30 seconds
IF YOU'RE FEELING SICK, STAY HOME, IF POSSIBLE, AND IF NOT, WHERE A MASK TO REDUCE THE RISK TO OTHERS TO YOU. THANK YOU, DOC. ACROSS THE COUNTRY, LGBTQ PLUS CANDIDATES BROKE BARRIERS TUESDAY AS PART OF A NEW GENERATION OF POLITICIANS ELECTED TO OFFICE. HISTORIC FIRST LGBTQ AMERICANS WERE ON THE BALLOT IN ALL 50 STATES. WE'RE TALKING ABOUT A RECORD 678 LGBTQ CANDIDATES, ACCORDING TO THE VICTORY FUND. NEARLY 400 OF THOSE CANDIDATES WERE ELECTED, SPARKING THE NATIONAL ORGANIZATION TO CALL THIS MIDTERM ELECTION CYCLE. THE RAINBOW WAVE OF 2022 HERE IN
Short script
Other
Hook
IF YOU'RE FEELING SICK, STAY HOME, IF POSSIBLE, AND IF NOT, WHERE A MASK TO REDUCE THE RISK
Long script
Documentary

5 retention devices · 3 chapters

Cold open, first 30s
IF YOU'RE FEELING SICK, STAY HOME, IF POSSIBLE, AND IF NOT, WHERE A MASK TO REDUCE THE RISK TO OTHERS TO YOU. THANK YOU, DOC. ACROSS THE COUNTRY, LGBTQ PLUS CANDIDATES BROKE BARRIERS TUESDAY AS PART OF A NEW GENERATION OF POLITICIANS ELECTED TO OFFICE.
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