Video Decode

Historic wins for women and LGBTQ candidates

Scripps NewsGrade F· gay politicians

Here is exactly what makes this video win, decoded into reusable templates you can apply to your own niche: the title formula, the thumbnail recipe, the hook, the script structure, and the description pattern.

Title

Outcome + Identity Relevance

45 chars · no number · trigger: pride

Title verbatim

"Historic wins for women and LGBTQ candidates"

Thumbnail

subject center · emotion: joy · face large · warm_on_dark · palette: Warm golden-amber tones on skin and clothing (pinstriped blazer in cool gray creates subtle contrast). Deep blacks and dark grays in background (curtains, blurred figures). High saturation on her face creates pop against desaturated background. Warm-on-dark contrast strategy maximizes her presence.

On-thumbnail text

"None. The power is entirely in the visual storytelling."

Hook

Bold claim

device: stakes

First 30 seconds

with a record number of women and LGBTQ candidates running for office in 2018 it seems fitting that Tuesday's midterm elections resulted in some historic firsts with some races still to be called Wednesday morning at least 95 women had already won seats in the house that beats the Chamber's current makeup of 84 Congress women as newsy previously reported one of this year's winning candidates was Alexandria Ocasio Cortez from New York who at age 29 is the youngest woman ever to be elected to

Short script

Listicle

Hook

with a record number of women and LGBTQ candidates running for office in 2018 it seems fitting that Tuesday's midterm elections resulted in some historic firsts

Long script

Roundup

1 chapters

Cold open, first 30s

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