Video Decode

LGBTQ Candidates Make Their Bid For Congress | Morning Joe | MSNBC

MS NOWGrade F· gay politicians

Here is exactly what makes this video win, decoded into reusable templates you can apply to your own niche: the title formula, the thumbnail recipe, the hook, the script structure, and the description pattern.

Title

News Authority + Community Representation

67 chars · no number · trigger: belonging

Title verbatim

"LGBTQ Candidates Make Their Bid For Congress | Morning Joe | MSNBC"

Thumbnail

subject left · emotion: neutral · face large · bright_on_dark · palette: Dark navy suit and background; white shirt and text; autumn reds and golds in background foliage; cool blue sky; high-saturation broadcast lighting. Contrast is professional but not visually arresting.

On-thumbnail text

"MSNBC" (1 words)

Hook

Other

device: none

First 30 seconds

DEMOCRATIC CANDIDATES >>> WELCOME BACK TO "MORNING JOE." WE'RE TAKING A LOOK AT CONGRESSIONAL RACES ACROSS THE COUNTRY. IT'S ANOTHER RECORD BREAKING YEAR FOR LGBTQ CANDIDATES RUNNING FOR OFFICE. 574 WILL APPEAR ON THE BALLOT NEXT TUESDAY, NOVEMBER 3rd. THAT'S UP 33% FROM 2018. THIS YEAR AN LGBTQ CANDIDATE RAN IN EVERY STATE EXCEPT FOR ALABAMA. JOINING US NOW GEORGETTE GOMEZ RUNNING FOR CONGRESS IN

Short script

Other

Hook

DEMOCRATIC CANDIDATES >>> WELCOME BACK TO 'MORNING JOE.' WE'RE TAKING A LOOK AT CONGRESSIONAL RACES ACROSS THE COUNTRY.

Long script

Roundup

3 chapters

Cold open, first 30s

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