Reusable template
[COLD OPEN 0-0:30s: Bold claim that audience's current approach is costing them X (money/time/results). Stake the value of the solution (e.g., 'worth tens of millions of dollars'). No intro, no branding.]
[BRANDING MOMENT 0:30-2:00: Introduce host(s), establish rapport, optional sponsored segment or soft CTA.]
[ORIGIN STORY 2:00-5:00: Why did you create this framework? What proof do you have it works? (e.g., viral video, audience response).]
[FRAMEWORK OVERVIEW 5:00-8:00: Introduce the system/framework in simple terms. Name the phases/steps. Tease what's coming.]
[PHASE 1 DEEP DIVE 8:00-12:00: Explain the first phase with narrative theory, psychology, or first principles. Use an analogy (e.g., movie structure, survival instinct).]
[PHASE 1 EXAMPLES 12:00-14:00: Concrete examples of Phase 1 in action. Make it tangible.]
[PHASE 2 DEEP DIVE 14:00-16:00: Explain the second phase. Build on Phase 1.]
[PHASE 3 DEEP DIVE 16:00-18:00: Explain the third phase. Complete the system.]
[VISUAL FRAMEWORK 18:00-19:00: Introduce a visual metaphor (house, triangle, pyramid) that makes the system sticky. Reference a YouTube video or graphic.]
[PROBLEM DIAGNOSIS 19:00-20:00: Most people skip Phase 1 and jump to Phase 2/3. This is the mistake.]
[CASE STUDY SETUP 20:00-21:00: Introduce a real company you worked with. Context: size, problem, goal.]
[CASE STUDY PROCESS 21:00-25:00: Walk through how you applied the framework with this company. Show the work (e.g., divided team into groups, assigned tasks).]
[CASE STUDY OUTPUTS 25:00-30:00: Reveal the specific outputs (e.g., five soundbites, tagline, messaging campaign). Explain why each one works. Use the framework to justify each output.]
[STORY LOOP PRINCIPLE 30:00-31:00: Teach a screenwriting principle (never show a gun in act one you don't fire in act three) and apply it to messaging. Show how the case study outputs follow this principle.]
[REINFORCEMENT 31:00-32:00: Restate the core claim from the cold open. Emphasize that Phase 1 (curiosity) is the foundation.]
[NUANCE WARNING 32:00-33:00: Warn against over-complication. 'Third-grade-level messaging.' Acknowledge the CEO trap (too close to the product).]
[IMPLEMENTATION PATHS 33:00-34:00: Give 3-4 options for listeners to take action (hire expert, use AI tool, get certified, watch video). Tiered by budget/commitment.]
[AI CAVEAT 34:00-35:00: If relevant, explain how AI can help but requires human judgment. Reinforce the value of the outputs.]
[POWER OF PHASE 1 35:00-36:00: Prove that Phase 1 alone can drive results. (Optional: show that you can skip Phase 2 if Phase 1 is strong enough.)]
[PERSONAL BRAND EXAMPLE 36:00-38:00: Reveal how you personally use the framework in your own life/business. Model it. Show the Uber/airplane pitch. Position yourself as the solution to a specific problem.]
[CLOSING CTAs 38:00-39:00: List all the paths again. Make it easy for listeners to choose their entry point.]
[OUTRO 39:00-39:30: Final tagline or principle that lands the teaching. 'Once you know how to say it, people will listen.']
Decode My Niche Free