Video Decode

'Rainbow Wave' Of LGBTQ Candidates Running In '18 | Morning Joe | MSNBC

MS NOWGrade F· gay politicians

Here is exactly what makes this video win, decoded into reusable templates you can apply to your own niche: the title formula, the thumbnail recipe, the hook, the script structure, and the description pattern.

Title

Trend Metaphor + Community Identity + Timeliness

75 chars · has a number · trigger: belonging

Title verbatim

"'Rainbow Wave' Of LGBTQ Candidates Running In '18 | Morning Joe | MSNBC"

Thumbnail

subject center · emotion: neutral · face large · bright_on_dark · palette: Cool blues and grays dominate the background (cityscape, studio lighting). Subject wears black jacket over white top. Red lips provide subtle warm accent. Overall palette is muted, corporate, and cool-toned.

On-thumbnail text

"MSNBC" (1 words)

Hook

Other

device: none

First 30 seconds

AS AMERICANS WANT AND ARE PASSIONATE ABOUT. PASSIONATE ABOUT. >> ALEX ALTMAN, THANK YOU SO MUCH. >>> LAST HOUR, WE SPOKE WITH RASHIDA TALIB, POISED TO BECOME THE FIRST MUSLIM WOMAN ELECTED TO CONGRESS AFTER HER VICTORY ON TUESDAY IN MICHIGAN. 2018 IS SET TO BECOME A RECORD YEAR FOR A VARIETY OF DIVERSE GROUPS WITH A RECORD NUMBER OF WOMEN. 185 SO FAR HAVING BEEN NOMINATED TO RUN FOR THE HOUSE ALONE. THIS NOVEMBER. AND WOMEN ARE NOW THE MAJOR PARTY NOMINEES FOR GOVERNOR IN

Short script

Other

Hook

N/A - No hook present. Transcript begins mid-sentence with news anchor commentary.

Long script

Documentary

1 chapters

Cold open, first 30s

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