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'Rainbow Wave' Of LGBTQ Candidates Running In '18 | Morning Joe | MSNBC

'Rainbow Wave' Of LGBTQ Candidates Running In '18 | Morning Joe | MSNBC

MS NOWGrade C14,808 views· Gay news

Here is exactly what makes this video win, decoded into reusable templates you can apply to your own niche: the title formula, the thumbnail recipe, the hook, the script structure, and the description pattern.

'Rainbow Wave' Of LGBTQ Candidates Running In '18 | Morning Joe | MSNBC by MS NOW is one of the standout videos winning the Gay news niche on YouTube, with 14,808 views. Niche King decoded it end to end: the exact title formula, the thumbnail recipe, the first-few-seconds hook, the script and pacing structure, and the description pattern that together drive its click-through rate and watch time. This title works because it leads with a branded, memorable phrase ('Rainbow Wave') that signals both the topic and a positive framing, then immediately clarifies the news hook (LGBTQ candidates, 2018 election). The quotation marks around 'Rainbow Wave' signal this is a named phenomenon, which adds authority and makes it feel like you're joining a conversation already happening. The channel attribution (Morning Joe, MSNBC) adds credibility and tells you exactly where this came from. Each element is turned into a reusable template you can apply to your own channel in the Gay news niche, so you can model what already works instead of guessing. This page is part of the Niche King decode library, where the top-performing videos in every niche are reverse-engineered into the title, thumbnail, hook, script, and description patterns that reliably earn views, subscribers, and watch time.

The anatomy of a winning video
Every part of this winning video, decoded into a plug-and-play formula you can model.
Thumbnail
Broadcast Authority + Skyline Backdrop (Not YouTube-Optimized)
Title
'[Branded Phrase]' Of [Group/Movement] [Action] In [Year] | [Show Name] | [Network]
e.g.'Rainbow Wave' Of LGBTQ Candidates Running In '18 | Morning Joe | MSNBC
Branded Phenomenon + News Hook
M
MS NOW
15K views
Description
Your description formula
Description formula
Title
Branded Phenomenon + News Hook
Reusable template
'[Branded Phrase]' Of [Group/Movement] [Action] In [Year] | [Show Name] | [Network]
Thumbnail
Reusable template
Neutral/Professional anchor face, center
Broadcast skyline backdrop, cool-toned
Network logo, lower left] — NOT optimized for YouTube click-through. To adapt: [Engaged facial expression
2-3 word headline teaser, bold white, center
Warm accent color or dynamic angle
Hook
C7.6/10
Other
Script
Documentary
Reusable template
1COLD OPEN: Bold claim about candidate surge + shocking stat (0-30s)
2BRANDING: None (0:00)
3OPEN LOOP 1: Tease the 'rainbow wave' story (0:30)
4GUEST INTRO + CONTEXT: Interview guest and framing (1:00-1:30)
5INTERVIEW BEAT 1: Why are candidates running? (1:30-2:30)
6OPEN LOOP 2: Hint at Trump's role vs. broader movement (2:00)
7INTERVIEW BEAT 2: Diversity breakdown and strategy (2:30-3:30)
8MID-ROLL RE-HOOK: Transition to case study (3:00)
9INTERVIEW BEAT 3: Danica Rome example—trans candidate winning on local issues (3:30-4:30)
10OPEN LOOP 3: Tease the balance between identity and local messaging (3:50)
11INTERVIEW BEAT 4: Closing advice on candidate strategy (4:00-4:30)
12CTA: Embedded at 3:30-4:00 (e.g., 'If you want to see the full list of candidates, check the Alpha America map linked below')
13CLOSING: Restate the central insight—400+ candidates represent a historic shift in representation (4:30-4:45)
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